Joel On Pricing

New essay by Joel Spolsky, Camels and Rubber Duckies.

I'm going to start with a little economic theory, then I'm going to tear the theory to bits, and when I'm finished, you'll know a lot more about pricing and you still won't know how much to charge for your software, but that's just the nature of pricing.

Possibly the first, and certainly the best essay on the subject that mentions porn movies at the Ritz Carlton, and also uses each and every one of the following terms:

• demand curve
  
• O frabjous day!
  
• consumer surplus
  
• Babymosesinabasket
  
• net present value
  
• Holy Segments, Batman